The National Signage Research & Education Conference (NSREC) is a groundbreaking event which allows top tier academics & graduate students in urban planning, architecture, engineering, law, lighting science, marketing, and design to delve into science of sign design, conspicuity, and placement and then present their findings in an engaging manner. This year’s conference, co-located with ISA International Sign Expo, focuses on the future of signage – looking forward into a world where technology changes exponentially, not incrementally. How will the future city look? How will changes in transportation and infrastructure affect how people navigate cities and towns? What role will signage have and how must it adapt to function optimally in this future city?
Join us for this day-long thought provoking event:
Register for NSREC using this unique registration link and get free entry to the ISA Sign Expo trade show floor. You will be able to add the NSREC conference to your cart on STEP 4 of the registration process.
8:30 a.m.-10:00 a.m.: Registration
10:00 a.m.: Opening Remarks/Welcome:
Sapna Budev, Executive Director of the Sign Research Foundation, and John Yarger, Chairman of the SRF Board of Trustees, will welcome attendees to the National Signage Research & Education Conference and introduce a day filled with provocative, mind-bending possibilities.
10:15 a.m.: Evolution & History of Signs as Essential City Elements:
Learn how visual communication elements have played an essential role throughout history, from the earliest man through the Renaissance and into our modern technology-driven world. How have signs contributed to the creation of cities and urban centers? How has signage evolved with human behavior and the psychology of navigation and perception?
11:45 a.m.: Luncheon Keynote: Future of Cities – Navigating the Streets of Tomorrow:
How will people live, work, and play in the future city? Technology, the ideas economy, globalization, flexible working, health concerns, an ageing population and the economic forces accompanying all of these social trends mean we must plan for urban places that layer the physical with the experiential. What does a city look like when driverless cars are the norm? When education can be virtual and customized? When individuals can track their own health down to the genetic level? When consumer expectations are “right here, right now, customized for me”? Will people expect a curated experience each time they leave their homes? Open your mind and travel into a possible future where anything is possible.
1:15 p.m.: SRF Talks:
The Sign Research Foundation has engaged dozens of the top minds in Marketing, Design, Art, Architecture, Engineering, Urban Planning, and Law to conduct research on the most pressing concerns with signage in the urban environment. Hear from five of these researchers about the provocative work they have accomplished using modern methods and technology.
– Digital Wayfinding Trends: A Heuristic Evaluation of Museums, Healthcare, and Transit Experiences – Leslie Wolke, Mapwell Studio
– Visual Attentiveness and Placemaking: What you think you see vs. what you actually see – Dr. Patricia Crawford & Dr. Robert Dalton, Michigan State University
– Consumer Perceptions of Signage: What visual elements compel shoppers to enter a store? – Dr. James Kellaris, University of Cincinnati
– Sign Code Development: How to develop a flexible, comprehensive sign code in different environments – Dr. Dawn Jourdan, Texas A&M University & Dr. Eric Strauss, Michigan State University
– Urban Wayfinding: A Case Study of Legible London, the wayfinding system that changed behavior & health – TBD
3:00 p.m.: Working Roundtables:
How will signage change/adapt in the next 20 years? Work alongside your peers in small groups to tie together all the information you learned throughout the day. The conclusions reached by this multi-disciplinary audience will inform a new SRF Future Cities paper.