Jessica Brearley, sales and marketing manager at NW Custom Signs & Graphics, says growth for the company has come by following opportunities. ISA International Sign Expo has been instrumental in helping the company determine next steps, thanks to its networking, trade show and education.
“I can connect with people in the same industry and learn what their shops are doing,” Brearley said. “Our company wants to learn more about systems, growth and development. The show floor also helps to provide us information on new technology and signage trends.”
For the past two years, she has attended ISA International Sign Expo, taking home strategies and ideas, and sees potential expansion through investing in larger printers.
“There’s certainly an opportunity for growth,” she said. “And it’s helpful to gain knowledge in different areas.”
The educational events provide insight into how she can develop as a leader and how she can help push NW Custom Signs & Graphics forward. One nugget from last year: One of the speakers urged attendees to keep the focus on “what you want, not what you don’t.” And that, Brearley said, is an idea that has returned to her many times throughout the last year.
ISA International Sign Expo 2017 will again provide a time to refocus on those goals, she said. Every second at the event can be educational.