Lounge & Learn Schedule

Lounge & Learn Schedule 2018-02-23T22:11:17+00:00

Thursday, March 22

10:00 a.m. – 10:30 a.m.

Survive and Thrive: Sign and Display Business and Production Workflows

Capitalizing on wide format printing requires workflow tools specifically tailored to your business, not re-purposed commercial tools that don't address the unique needs of the segment. Business and production workflows supporting technologies in the graphic arts industry: estimating, planning, versioning, the ‘dot' experience: be the in-house expert who delivers the best plan with the lowest cost and the highest return.

Session Speaker:
Nick Benkovich, Senior Director of Product Management, Productivity Software, EFI

10:45 a.m. – 11:15 a.m.

Accessibility & The ADA; 2010 Standard (SAD) For Identification Signs

Learn about all the current US & International ADA/Accessibly requirements as it relates to room identification signs as well as the technical characteristics concerning the most commonly used material (photopolymer) for Accessible/ADA compliant signs.

Session Speaker:
Robert Greenberger, Nova Polymers

11:30 a.m. – 12:00 p.m.

Optimizing Sign Face Brightness

Lighting a sign is easy, but lighting it well doesn’t have to be hard. Matt will teach you about maximizing the face brightness through use of light sources best-suited for cabinet depth and shape, about the tradeoffs between overall illumination and the cost efficiency in minimizing the number of light sources installed. Learn about research into better understanding the most-preferred brightness level for different visual environments.

Session Speaker:
Matthew McConnell, Current, powered by GE

12:15 p.m. – 12:45 p.m.

Promoting and Selling Beyond Signage 

This session focuses on the customers, applications and market segments that go beyond signage – and into the big blue ocean of décor. We will review some key metrics that point towards expanding your customer base and turning jobs into projects, developing a good/better/best strategy and multiplying your sales efforts. We will also look at where to begin in servicing key market segments and the drivers that will engage these groups.

Session Speaker:
Thomas Giglio, HP Inc.

1:00 p.m. – 1:30 p.m.

3D for the Signage & Display Industry

3D printing is changing many industries. One that is just beginning to embrace the potential of 3D printing innovation and applications, is the industry of Signage and Display. In this presentation we will share some Signage, POP, and display case-studies that Massivit customers produced, using large format 3D printing in combination with their 2D capabilities. Come to hear about the new business opportunities that Massivit’s 3D printer can unleash for you as well.

Session Speaker:
Sharon Rothschild, Massivit 3D

1:45 p.m. – 2:15 p.m.

Mastering the Wide World of Pressure Sensitive Materials

Printing industry suppliers and manufacturers offer literally hundreds of pressure-sensitive products for a variety of applications. Attend this session to discover the wide spectrum of products and uses available, gain practical knowledge about choosing the right material for the job (and why), learn how to pair printed films with protective overlaminates, and ensure the materials you choose provide the durability you need to keep your customers happy.

Session Speaker:
Cordell Hardy, Technical Director, 3M Commercial Solutions Division

2:30 p.m. – 3:00 p.m.

OSHA Crane Operation Certification Requirements — What You Need to Know

One of the most sweeping regulations to impact the sign, graphics and visual communications industry is rapidly approaching – the OSHA mandate that all mobile crane operators be certified by November 10, 2018. The OSHA requirements are mandatory and violations could result in significant fines and grounding of your equipment. Join Kenny Peskin (ISA) and Kyle Biancardi (Cranes 101) to learn how this rule will affect sign company owners and shop employees.

Session Speaker:
Kenny Peskin, ISA
Kyle Biancardi, Cranes 101

3:15 p.m. – 3:45 p.m.

Adding Wide Format Solutions to Commercial Printing to Grow and Expand Your Business

In this Q&A, we will talk with Nathaniel Grant on the integration of Wide Format printing into his existing commercial print business, and discuss topics ranging from; when to know it is the right time to expand your operations, positioning and pricing wide format in a cut sheet world, and how to grow your customer base by adding a new service to your business. We will also discuss how to evaluate the market and avoid any traps in taking the first steps into wide format digital printing.

Session Speakers:
Dan Johansen, Ricoh USA, Inc.
Nathaniel Grant, GAM Graphics and Marketing

4:00 p.m. – 5:00 p.m.

Hot Product Preview

Come learn how incorporating the latest product innovations can transform your business, expand output and increase profits. The top ISA Sign Expo 2018 Innovation Award Winners in the areas of print, electronic and traditional signage and business solutions and software will showcase how their products are transforming the sign, graphics and visual communications industry. But the learning doesn’t stop there, after the session stay for a reception where you can network with these and other suppliers as well as others in the industry who are also looking for ways to transform their business and/or solve their biggest challenges.

Friday, March 23

10:00 a.m. – 10:30 a.m.

How to Alleviate Small Shop Bottlenecks

Streaming lining your print shop work flow will save you time and money. Hear from SAi experts on tips and tools to make your work flow sampler, streamline your print process, increase ROI and drive in new customers.

Session Speaker:
Dean Derkhak, Product Director, SAi

10:45 a.m. – 11:15 a.m.

Marketing in a Digital World: Growing Your Business with Digital Marketing

90% of B2B buyers research online before making a purchase decision. Are they finding you? In this session you will learn how to help make sure your prospective customers find, reach and engage with your brand and not the competition! Our 3M Digital Marketing Experts will walk you through the “musts” of your digital marketing strategy and how a great content plan can drive your business to new heights.

Session Speaker:
Aaron Mills, Digital Manager, 3M Commercial Solutions Division

11:30 a.m. – 12:00 p.m.

Making Sign Codes Great Again…or at Least Not Awful

Signs are one of the most regulated products in America, which makes it tough for sign companies to get their customers the signs they need. That’s why ISA works with communities across the country to educate local officials and develop better sign codes. Learn how ISA advocates for the value of signs and how you can up your political game to protect and grow your business.

Session Speaker:
David Hickey, ISA

12:15 p.m. – 12:45 p.m.

Workforce Development: Working to Raise the Awareness of the Industry to a New Generation of Workers

Finding and attracting new workers is one of the top issues affecting the success of sign, graphics and visual communications companies. But, hope is not lost. Through partnerships, digital badging, awareness campaigns and more, ISA's Workforce Development & Education programs are attracting young, skilled workers to the industry. Come learn how you too can attract new talent, as well as cultivate the talent you already have.

Session Speakers:

Alicia Auerswald, International Sign Association, ISA
Alison Kent, International Sign Association, ISA

1:00 p.m. – 1:30 p.m.

Transforming Traditional Advertising to Digital Advertising

By having sign companies show the flexibility of LED technology and how to use the sign to its fullest potential, end users will see the potential a digital display has for them. This session will cover one of the ways this potential can be demonstrated to an end user. Digital advertising is created differently than traditional print magazine/newspaper advertising due to the capabilities of the medium. Print advertising has one chance to convey all necessary information to customers, whereas digital advertising can show several messages in a series of rotations. Digital display operators can create concise messages focused on a specific idea, service, product, or event. This provides a better opportunity to attract the attention of different demographics. We will explain the actual process of identifying individual ideas from a print ad to break them into separate digital ads.

Session Speaker:
Gina Kuck, Daktronics

1:45 p.m. – 2:15 p.m.

Using UL’s Resources Every Day: Handy References Available To Subscribers and Non-Subscribers

Do you still use your printed copy of the UL Sign Components Manual (SAM)? Or carry around a copy of UL 48 Standard for Electric Signs purchased upon its release in 2011? Unfortunately, you may be using old information – and it could be to your detriment. UL resources are updated constantly and many of them are freely available at no cost. Learn about the IQ database that replaced the SAM in 2015. Or how to install the UL Product Spec on your smartphone so have a resource in your pocket even when out in the field. Research the standards that affect products you might want to export for customers in other countries using UL’s Global Market Access Configurator.

Session Speaker:
Joseph Frederic, UL LLC

2:30 p.m. – 3:00 p.m.

Digital Printing for Textiles

Expand your business to new realms such as textile personalization. Do you wonder how can you bridge the sign industry with apparel decoration? This session will teach you about different heat transfer vinyl materials that will work with your large format printer; the different fabric types, and what to look out for when decorating; tips and tricks about the production process of heat transfer vinyl; new fashion trends; and color profiling and color management when printing on heat transfer vinyl.

Session Speaker:
Joe Piazza, Siser N.A.

3:15 p.m. – 3:45 p.m.

How to Win Clients and Influence Sign Regulators: Tales from the Sign Research Foundation

SRF research has educated over 10,000 city planners, sign code officials, and business owners on the benefits of well-designed and regulated sign systems. Join us to learn about the most recent academic research on wayfinding practices; optimal sign regulations; and sign design, placement, and visibility. Attendees will have access to all the research studies produced by the foundation and learn how to use them to educate city officials, urban planners, and clients.

Session Speaker:
Sapna Budev, Signage Research Foundation
Ted Kiper, Cardosi-Kiper Design

Saturday, March 24

10:45 a.m. – 11:15 a.m.

Scrapes, Scuffs, and Sun Damage: Tips to Make an Old Sign Look New

Signs look their best on the day they leave the factory. But sun, rain, and salt will affect the sign’s appearance. Accidents and animals leave their marks in other ways. Learn about the ways to improve the look of older signs. From removing scuffs and graffiti to repainting, from cleaning sign faces to changing panels, our panel of experts will guide you through the process of deciding when to repair and when to replace.

Session Speaker:
Mike Lev, Harbinger

11:30 a.m. – 12:30 p.m.

ISA Town Hall Meeting

Do you have questions about sign codes? Are workforce issues affecting your bottom line? Could you use resources to help with client relations? Well, look no further! ISA members, and nonmembers, are invited to join the ISA board of directors and leadership team to the annual ISA Town Hall Meeting. A short ten-minute presentation on the highlights of ISA member programs will kick off the meeting, then it’s all about you. Experts will be on hand to answer questions during this interactive session and ISA board members will be on-hand to discuss how ISA can deliver value to the industry and its members as well as answer any questions you might have for them. No preregistration is required.

Session Speaker:
ISA

12:30 p.m. – 1:00 p.m.

Field Measuring EMC Brightness: Helpful Tips for Existing Signs

What happens when a city asks for “proof” that a message center you sold isn’t too bright? Or a neighbor files a nuisance complaint? How do you verify that your sign is in compliance? Neil Whitaker from Samsung/Prismview and ISA’s Kenny Peskin will share tips, distribute a handy reference guide, and help you work the math step-by-step to prove that a message center is set to display at an allowably bright level. This seminar will address municipal standards set in footcandles and in nits.

Session Speakers:
Kenny Peskin, ISA
Neil Whitaker, Samsung/Prismview

1:15 p.m. – 1:45 p.m.

Elevate Your Metal & Metal-to-ACM Design

Join us for a demonstration of the Signlok 810 product and learn how this adhesive provides a stronger, faster-curing alternative than what you might currently be using. We will highlight areas and materials where the 810 is an excellent product fit – ACM, plastics, read-though sensitive applications – as well as answer any questions you might have about the products and its application.

Session Speaker:
Steve Webb, LORD Corporation