Google the definition of innovation and this is what pops up:
1. the action or process of innovating.
Synonyms: change, alteration, revolution, upheaval, transformation, metamorphosis, breakthrough; More
● a new method, idea, product, etc.
I bet if you were a proverbial fly on the wall in most company team meetings today, it wouldn’t take long to hear the word “innovation” flying around fast and furious. In fact, the reality of our lightning speed world has created an entirely new job function, the “Chief Innovations Officer,” with companies of all stripes are employing to spark innovative thinking within their organizations.
For sign, graphics and visual communications, innovation is key to success and perhaps survival. But wait, I can already hear you – WE DON’T HAVE ENOUGH TIME IN THE DAY TO INNOVATE!
At ISA Sign Expo, it is all at your fingertips. Literally. For our annual ISA Sign Expo Innovation Awards, there was some heavy competition. The categories included incredible new and innovative products in these categories: print, electronic and traditional sign, and business solutions and software.
With competition so tight, the winners certainly have bragging rights. Congratulations to these winners:
Print: 3M™ Print Wrap Film, is the first ever printable metallic wrap film. This film can give vehicles a high-tech, attention-grabbing finish and stretches up to 130 percent without primer. Check this innovation winner out at booth #1345.
Electronic and Traditional Sign: Component Signage Inciseon brand impressed the judges with a product that mimics the look of traditional neon, but with lower voltage/energy efficiency. Component Signage says that not only does the product mimic traditional neon, it bends to a tight tolerance of glass neon. You can see this first-hand in booth #2381.
Business Solutions & Software: Onyx Graphics’ ONYX 12.1 software allows users to do more in less time through an all 64-bit platform across RIP & applications, increasing productivity and profits.
As a sign, graphics and visual communications professional, innovation must be a mindset. Technology disruptions are a reality. But the show floor is just the starting point. ISA Sign Expo’s education sessions are jam-packed with innovative strategies, from digital signage, to design, marketing, running your business and more.
Embrace the innovation mindset at ISA Sign Expo. You got this!