Lounge & Learn Schedule

Thursday, April 20

10:00 a.m. – 10:30 a.m.

Effective Messaging in the Digital World

Learn the importance of effective messaging related to digital signage. So often a company invests in digital signage only to display ineffective messages rendering the sign ineffective. In this session, we will discuss and illustrate best practices in the use of color, movement, and message content, which will translate into increased foot traffic, sales, brand awareness and ROI for the sign owner.

Session Speaker:
Debbie Ulmer, ThinkSign


10:45 a.m. – 11:15 a.m.

Make the Most of Your Color Management

This color session includes an introduction to SoftProofing, when and how to use RGBworkflow for textile production and how to optimize production with print standards and quality control.

Session Speaker:
Michael Dreher, Caldera


11:30 a.m. – 12:00 p.m.

Make LED Signs Affordable Through Leasing

There are two impediments to getting end-users to finally get the most effective advertising tool in the market. 1) Permitting 2) Cost. For permitting, make sure you know which municipalities allow LED and sell actively in those geographies. In terms of cost, there is an easy way to make your customer’s investment cash flow positive from day one, and for you, the sign company, to get paid in full up front. It’s the classic lease with a $1 buyout. And it removes a huge obstacle to selling LEDs.

Session Speaker:
Timur Colak, Lightking Outdoor


12:15 p.m. – 12:45 p.m.

Digital Signage: 3 Simple Steps to Success

Digital Signage (DS) appears extremely complex, but it doesn’t have to be. With the right partners, people, and information, the right solution for your company and your clients can easily be put together without a lot of geek speak and tech talk. See the “secrets” revealed and get a solid foundation for your Digital Signage sales. DS is easier than you may think.

Session Speaker:
Deacon Wardlow, ZM-Media LLC


1:00 p.m. – 1:30 p.m.

How Much Signage and Graphics do People Really Notice

Not as much, it turns out. We aren’t just battling marketing clutter to get our hard work noticed. Limitations of human vision present an even greater obstacle than we think. Learn about 5 visual attention triggers you can use to design and place more attention-getting signs and graphics. And, how others are using this knowledge to differentiate their business and close projects faster.

Session Speaker:
Kelly Canavan, 3M Commercial Solutions


1:45 p.m. – 2:15 p.m.

Building Custom Profiles for UV Flat-Bed Printing Made Easy

Canned profiles provided by manufacturers can often be sufficient to get the job done, but they can’t match the color attained with a well-built custom ICC profile. Jim will take you through the steps necessary to build a custom ICC profile using the G7 methodology which makes the process easier and more repeatable. The result is a common visual appearance across substrates and the ability to consistently match critical color work.

Session Speaker:
Jim Raffel, Colormetrix


2:30 p.m. – 3:00 p.m.

T-Minus 30 Mins to Launch Success

New! Improved! Better than the rest! Sound familiar? Before you transmit information about new products and services out into the Printerverse, you need a solid mission plan. Join this session and get 5 tips for landing your message successfully with customers and prospects.

Session Speaker:
Deborah Corn, Print Media Centr


3:15 p.m. – 3:45 p.m.

Silicone Edge Graphics presented by the Fabric Graphics Association (FGA)

Come learn about a potential new revenue stream for your business – silicone edge graphics (SEG). Discover what they are, how they are used, the different applications, installation methods and the intricacies and equipment used.

Session Speaker:
Larry Fisher Jr., Fisher Textiles
Eric Tisher, Verseidag US, HP Latex Czar, USA
Timothy M. Mitchell, HP

Friday, April 21

10:00 a.m. – 10:30 a.m.

Sign of a Quality Finish: Sherwin-Williams

Freshly launched, the Sherwin-Williams Sign Program is an all encompassing tool built to meet the various demands of sign manufacturers. Not only does this feature our product portfolio, but it also gives customers the capability to match colors on site. We provide access to special equipment, supplies, and technical services, all in a one-stop-shop. Join us to learn more about this innovative program, along with our brand new product line for the Sign Industry being unveiled at ISA.

Session Speaker:
Heather Chapman Lalli and Rebecca Giang, Sherwin-Williams


10:45 a.m. – 11:15 a.m.

Building Custom Profiles for Dye Sublimation Printing Made Easy

Canned profiles provided by manufacturers can often be sufficient to get the job done, but they can’t match the color attained with a well-built custom ICC profile. Jim will take you through the steps necessary to build a custom ICC profile using the G7 methodology which makes the process easier and more repeatable. The result is a common visual appearance across substrates and the ability to consistently match critical color work.

Session Speaker:
Jim Raffel, Colormetrix


11:30 a.m. – 12:00 p.m.

Writing Clear Installation Instructions: Best Practices to Ensure Approvals From Your Electrical Inspector

It’s not enough to manufacture a sign that complies with the National Electric Code and UL 48 standards. Installation instructions need to be provided by the sign manufacturer for the installer and the local electrical inspector or other authority having jurisdiction over the installation. Join experts from the International Association of Electrical Inspectors and the sign industry for a discussion about the do’s and don’ts in providing well-written installation instructions that meet all of the requirements needed for the inspector’s approval.

Session Speaker:
Joseph Wages Jr., IAEI
David Servine, ISA
Joseph Frederick, UL


12:15 p.m. – 12:45 p.m.

Signage Lighting, Control and Applications

Everylite will be talking about the new trends in LED lighting technology. First discussing real life scenarios for lighting control applications using the Lounge & Learn booth to demo its features. Then, talking about the new technology for single or double-sided signage with incredible beam angle that makes your projects stand out; EZBeam will light up more space using less product. No need to use Neon anymore, iFlex will be able to adjust to any color, shape, project and condition because of its IP68 rating. And finally, answering questions regarding current challenges that installers encounter while building their sign or troubleshooting it in the field, and the difference between the different types of signal for commercial lighting wall washers.

Session Speaker:
Alaster Webb and Melanie Emerson, Everylite


1:00 p.m. – 1:30 p.m.

The Best Marketing Investment a Business Can Make: Digital Signage and Software for Your Customers

Your customers are running businesses of their own so help them do more business and grow while allowing your own shop to thrive by offering digital signage as part of your sales offering. LED displays are a marketing tool that is unmatched. Learn to unlock the potential of this medium with a sales pitch that speaks to your customer’s wants and needs.

Session Speaker:
Courtney Foley, Cirrus System, Inc.


1:45 p.m. – 2:15 p.m.

Media Profiles 101 – Demystify Media Profiling

Learn the importance of using correct media profiles, how to see the difference between using the correct/incorrect media profile and how to understand the benefits of custom profiling.

Session Speaker:
Melissa Maude, 3M Commercial Solutions


2:30 p.m. – 3:00 p.m.

Simplifying Your Workflow, Increasing Your Productivity

Streamline your workflow with these easy-to-implement solutions to common print shop hang-ups. Learn how to handle difficult images for print, improving resolution, the best in Photoshop plugins and matching monitor color to print output. Improving your print production efficiency will allow you to get greater ROI, a stronger brand and repeat customers. While we will be using FlexiSign & Print, this class is designed for any model wide-format printer and any level user is welcome.

Session Speaker:
Mark Rugen, Mutoh


3:15 p.m. – 3:45 p.m.

The Sign Research Foundation Presents Academic Research on Effective Signage

Join the Sign Research Foundation for a lively discussion of the latest research on design practices, conspicuity, legibility, sign code development, the economic value of signage, retail signage, wayfinding, temporary sign law, and much more. Attendees will have access to all the research studies produced by the foundation and learn how to use them to educate city officials, urban planners, architects, designers, and end-users.

Session Speaker:
Sapna Budev and John Yarger, Signage Research Foundation

Saturday, April 22

10:45 a.m. – 11:15 a.m.

OSHA Crane Operation Certification Requirements – What You Need to Know

One of the most sweeping regulations to impact the sign, graphics and visual communications industry is rapidly approaching – the OSHA mandate that all mobile crane operators be certified by November 10, 2017. The OSHA requirements are mandatory and violations could result in significant fines and grounding of your equipment. Join Phil Doud (Altec Industries) and Kenny Peskin (ISA) to learn how this rule will affect sign company owners and shop employees.

Session Speaker:
Phil Doud; Altec Industries, Inc.
Kenny Peskin, ISA


11:30 a.m. – 12:30 p.m.

ISA Town Hall Annual Meeting

Do you have questions about sign codes? Are workforce issues affecting your bottom line? Could you use resources to help with client relations?  Well, look no further! ISA members, and nonmembers, are invited to join the ISA board of directors and leadership team to the annual ISA Town Hall Meeting. A short ten-minute presentation on the highlights of ISA member programs will kick off the meeting, then it’s all about you. Experts will be on hand to answer questions during this interactive session and ISA board members will be on-hand to discuss how ISA can deliver value to the industry and its members as well as answer any questions you might have for them. No preregistration is required.

Session Speaker:
International Sign Association Staff


12:30 p.m. – 1:00 p.m.

Pressing Questions about UL 48? Q+A Session, With Updates on Certification, New Programs, and Retrofit Kits

Questions about UL standards, shop inspections, and how to improve relationships with inspectors? Join UL’s Principal Engineer-Lighting and sign industry experts for a discussion and Q+A about new developments in the UL 48 Electric Sign Standard and other new UL initiatives.

Session Speaker:
Joseph Frederic, UL LLC


1:15 p.m. – 1:45 p.m.

3D for the Signage & Display Industry

3D printing is changing many industries. One that is just beginning to embrace the potential of 3D printing innovation and applications, is the industry of Signage and Display. In this presentation we will share some Signage, POP, and display case-studies that Massivit customers produced, using large format 3D printing in combination with their 2D capabilities. Come to hear about the new business opportunities that Massivit’s 3D printer can unleash for you as well.

Session Speaker:
Sharon Rothschild, Massivit 3D Printing


2:00 p.m. – 2:30 p.m.

Generating Revenue through EMC Content Creation

Learn how to increase sales through the use of Prismview’s CREATIVENGINE. This short presentation and demonstration explains EMC content creation for any manufacturer’s product using Prismview’s CREATIVENGINE product and explores business strategies for generating revenue that can be developed through various applications of CREATIVENGINE.

Session Speaker:
Mitch Spencer, Prismview, A Samsung Electronics Company