Education 2018-02-12T16:30:24+00:00

We dare you to seek new insights.

With a full range of session tracks and targeted sessions at ISA Sign Expo 2018, you will discover a variety of information designed to enhance your business and career.

View the complete schedule and descriptions of the education sessions.

Education Session Tracks:

  • Design
  • Digital Signage
  • Game Changer
  • Marketing Your Business
  • Organizing Your Business
  • Print
  • Protecting Your Business
  • Running Your Business
  • Selling Your Business
  • Technology

Game Changer Sessions

ISA Sign Expo offers three Game Changer sessions for 2018 to expand your thinking and inspire you to push the limits of innovation.

Shannon Huffman Polson
Leading From Any Seat: Stories from the Cockpit
Thursday, March 22, 2018
10:30 a.m. – 11:30 a.m.

Tenacity, determination, grit and an innate ability to lead has defined Shannon Huffman Polson. An adventurous young woman, she summited Mount McKinley (now Denali) and, at the time, was the youngest woman to complete the attempt. From there, she was commissioned in the Army and was one of the first women to fly the Apache attack helicopter. Through her leadership and aviation skills she earned the right to lead two flight platoons and was the first woman to command an Apache flight company in the 2nd Infantry Division. With real-world stories and insights from in and out of the cockpit, she offers tangible leadership lessons for audience members to seek out their own targets and, where passion and purpose intersect, incorporate them into their own professional lives. By examining everyday leadership and situational challenges, Shannon empowers others to effectively lead and thrive in any dynamic environment.

Jeff Henderson
If You Can See It, You Can Be It
Thursday, March 22, 2018
2:00 p.m. – 3:00 p.m.

Inspirational speaker Chef Jeff knows what it feels like to be hungry, and he knows what it is to struggle. In this presentation he shares two decades of life lessons that he gained on his redemptive journey from drug dealer to TV celebrity chef to nationally acclaimed speaker. With his 12 inspiring and pragmatic street-smart recipes for success, audiences will discover their hidden business aptitudes, make life-changing decisions, and secure personal and professional success.

Kim Lear
Leveraging Generational Diversity
Friday, March 23, 2018
1:00 p.m. – 2:00 p.m.

Demographic shifts are revolutionizing the workforce. 10,000 Baby Boomers are retiring every day, Gen Xers are stepping into key leadership roles, Millennials are buying homes, having children and entering management and Gen Z is walking into work for the first time. Four distinct generations are working shoulder to shoulder and each generation brings with them a unique set of perspectives, priorities and work styles. Organizations are feeling the pain of generational differences as they struggle to manage productivity and morale while maintaining high standards of quality and service in an unpredictable economy. This session will give you the tools to convert generational diversity from an obstacle into an opportunity.

NEW: Pre-Conference Workshops

Dive deep into discovering the best strategies in selling wide format print to new customers, or choose to learn critical skills in running and managing a business at the executive level in our new pre-conference, workshops at ISA Sign Expo 2018. Held on Wednesday, March 21, 2018, these all-day workshops allow attendees to dig their heels into hot topics that will boost your bottom line and make your company more profitable and efficient. Read below for more information on each pre-conference workshop — registration for education sessions and workshops will be available in early 2018.

Executive Boot Camp
Wednesday, March 21, 2018
8:30 a.m. – 4:00 p.m.

The sign, graphic and visual communications industry presents business owners with a unique set of challenges. For any business to thrive, grow and remain profitable, its leaders must master crucial skills in management and leadership; financial acumen; change management; and organizational performance. This one-day workshop produced by Florida State University College of Business will engage and immerse participants in executive-level business best practices to walk away with the knowledge and tools to transform your business.

SalesPro: Print (Wide Format & Digital)
Wednesday, March 21, 2018
12:00 p.m. – 4:00 p.m.

Wide format is exploding and with it, the opportunities for profitable sales…if you know what you are doing. The SalesPro: Print (Wide Format & Digital) workshop, produced by Idealliance, will provide you everything you need to know about how to sell wide format print to new customers, while delivering comprehensive and creative solutions for your existing customer base. Learn how to identify the wide format print buyer, understand the different vertical markets, how to position it properly, create an effective marketing strategy and sell the product at your price while building a portfolio of repeat orders. This workshop is designed to help you become successful, fast, and you will leave with a professional certification of course completion which will help you elevate your professional development and take your skills and knowledge to the next level.

The National Sign Research & Education Conference

Wednesday, March 21, 2018
1:00 p.m. – 5:00 p.m.
Orange County Convention Center
Orlando, Florida

Co-located with ISA Sign Expo, the National Sign Research & Education Conference (NSREC) is a groundbreaking event which allows top tier academics & graduate students in urban planning, architecture, engineering, law, lighting science, marketing, and design to delve into science of sign design, conspicuity, and placement and then present their findings in an engaging manner. Register today at