ISA is pleased to partner again with SRF to provide sessions and tours that offer practical tips on how the science of signage can be used to improve the manufacture, design, and regulation of signage.
SRF has curated several sessions based on their research into sign design, permitting, AI, and other important factors. The two offered tours will take you off-site to explore how signage, technology, and placemaking shape the Lake Nona community, and the digital and immersive signage used to enhance the Topgolf entertainment experience.
SRF also offers peer group roundtables for Sign Buyers, New Business Owners, and those interested in AI and Emerging Technology. You may register for these experiential tours, sessions, and peer groups through your ISA Sign Expo registration.
SRF is pleased to offer six sessions, two tours, and three peer group roundtables.
Sessions:
Tours:
Peer Groups:
SRF is pleased to present six sessions at ISA Sign Expo. Explore sessions below!
Please note that you must purchase an education package here to attend. Registration is required to attend any SRF or ISA session or tour.
Pricing: $100 for members; $150 for non-members
Dates and Times:
Tuesday, April 7, 5:30 PM – 7:30 PM
Description:
(Only 50 tickets available per night!)
Topgolf Orlando will “spill the tee” on how they use signage, architecture, and technology to create immersive entertainment environments, highlighting the integration of static branding, digital bay displays, event status screens, and guest flow communication throughout the venue.
Attendees will see how the brand team manages and targets digital content, how onsite staff submit and resolve maintenance workflows, and how vendors and partners support design, fabrication, installation, and updates, all while exploring the operational processes that keep Topgolf’s signage ecosystem running smoothly.
Attendees will meet at Topgolf Orlando at 5:30 PM (a 5-minute taxi/ride-share from the convention center). The two-hour event includes appetizers, soft drinks, and a round of golf!
Pricing: $50 for members; $75 for non-members
Dates and Times:
Tuesday, April 7, 5:30–7:30 PM
Wednesday, April 8, 5:30–7:30 PM
Description:
(Only 50 tickets available per night!)
Lake Nona is a master-planned smart city that uses signage, technology, and placemaking to shape an exceptional urban experience. This expert-led walking tour showcases the integration of digital and interactive signage, public art, advanced wayfinding systems, and QR-enabled features.
Known locally as the “Nonahood,” this innovative community demonstrates the collaboration between designers, architects, and sign companies to implement and maintain these systems; how regulatory and planning frameworks support innovation; and how accessibility, walkability, and citizen-focused design create connectivity and urban identity. Shuttle service departs from the Orange County Convention Center at 5:30 PM.
Friday, April 10, 2026; 11 AM – 12:30 PM
Location: S330A
Join your fellow sign buyers* for a facilitated conversation about your unique challenges and opportunities. This conversation may address design considerations, vendor relations, project management, and installation – come share your insights and tips!
*Only clients/buyers of signage will be permitted in this peer group.
Friday, April 10, 2026; 11 AM – 12:30 PM
Location: S330C
The sign industry attracts many entrepreneurs who want to run their own business. Whether you’ve purchased a franchise or bought an independent company, there is a steep learning curve. Join your peers for this facilitated conversation on the joys and challenges of being a new sign company owner.
Friday, April 10, 2026; 11 AM – 12:30 PM
Location: S330EF
This facilitated conversation will highlight emerging trends, opportunities, and challenges in AI and technology. The discussion may delve into AI efficiencies in business operations and design, robotics & 3D printing, new lighting and reflective technologies, and other innovations in the sign industry.
