Presented below are key attendee statistics and insights gathered from registration data and post-show surveys for this year’s event, which welcomed approximately 16,000 registrants. These findings highlight who attended, what industries and companies they represented, and their satisfaction with the show. Collectively, these results provide valuable context for understanding attendee trends and optimizing exhibits for engagement.
Attendees could select up to three answers.
are evaluating purchase decisions or plan to make a purchase as a result of attending ISA Sign Expo 2026
are final decision makers or heavily influence purchase decisions
report being very likely or extremely likely to attend again
report being satisfied or very satisfied with the show
Attendees could select multiple answers.
Local Sign/Print Company (51%)
National Sign/Print Company (19%)
Non-Exhibiting Supplier/Distributor (10%)
Wrap Company (4%)
Design Firm (3%)
Sign Buyer (3%)
Public Sector (1%)
Other (9%)
1-5 employees (37%)
6-25 employees (30%)
26-50 employees (11%)
51+ employees (19%)
No Answer (3%)
Executive Leadership (45%)
Sales & Marketing (16%)
Operations & Project Management (12%)
Design & Creative (8%)
Fabrication & Production (6%)
Installation & Service (6%)
Administration & Support (4%)
Student/Apprentice/Intern (2%)
Government Official (1%)
Attendees could select multiple answers.
of ISA Sign Expo 2026 registrants were first-time participants
