SEGD returns to the ISA International Sign Expo with a concentrated series of à la carte professional development opportunities designed to strengthen the skills, expertise, and leadership capacity of the experiential design and sign industry.
Across four days, attendees can participate in two in-depth bootcamps and a pair of curated tours that highlight the craft, innovation, and collaboration at the core of wayfinding, placemaking, and fabrication.
Whether you’re refining your technical knowledge, strengthening your business acumen, or exploring the latest tools and makers in the field, this program offers actionable learning timed perfectly with the energy of ISA Sign Expo.
Join us in Orlando for a focused professional development experience that deepens skills, strengthens leadership, and showcases the innovation driving the experiential and signage industries.
Registration is required to attend – simply select SEGD Bootcamps and Tours when you register for ISA Sign Expo 2026.
Tuesday, April 7, 2026
1-5 PM
Location: S331AB
This bootcamp is perfect for designers and fabricators who already have experience in wayfinding and experiential graphics but want to sharpen their knowledge of code compliance. With topics including accessibility, egress, tactile signage, wayfinding, and insights into the upcoming release of the 2025 ICC A117.1 standards update, you’ll leave with clarity and confidence to design compliant, user-centered sign systems.
Led by industry experts, this half-day bootcamp combines learning, discussion, applied learning sessions, and actionable strategies to meet code requirements while enhancing the user experience.
Thursday, April 9, 2026
1 – 5 PM
Location: S331AB
Gain the essential business and leadership skills every wayfinding and experiential graphic professional needs to succeed. This half-day bootcamp introduces practical approaches to scheduling, communication, budgeting, and managing effective teams, offering real-world insights from industry leaders.
Designed for emerging professionals and studio managers alike, you’ll leave equipped to navigate challenges, strengthen client relationships, and lead projects with confidence and clarity.
Wednesday, April 8
12:30-2:30 PM
3:30-5:30 PM
Tour Ripley’s Believe it or Not! Headquarters, a state-of-the-art in-house fabrication facility. Discover how design is transformed into reality through innovation and partnership and expect to see things you’ve never even thought of. Participants will get an in-depth look into the behind-the-scenes operations of Ripley’s and learn how the sum of our parts creates something greater. With innovative technology, extraordinary art pieces fabricated in house, and thousands of unique exhibits, all of which gets shipped worldwide to our various attractions. Transportation is on your own.
Wednesday, April 8
12:30-2:30 PM
3:30-5:30 PM
Explore Orlando International Airport’s Terminal C to see how immersive media functions as placemaking, creating iconic, easy-to-spot landmarks that double as meeting points and navigation anchors throughout the passenger journey. These large-scale digital experiences celebrate Florida’s nature and culture while providing intuitive reference cues for travelers on the move. Join the airport’s internal wayfinding manager and the digital fabricator to learn how the immersive program and the broader wayfinding system work in tandem—pairing memorable visual moments with clear directional guidance to reduce stress, improve orientation, and streamline the traveler experience from curb to gate. Transportation is on your own.
Wednesday, April 8
12:30-2:30 PM
3:30-5:30 PM
Located adjacent to Walt Disney World®, explore the Evermore Orlando Resort, an unexpected 1,400-acre oasis of entertainment-style experiences. Join the project’s experiential graphics and fabrication teams as they share the collaborative design-build process behind the resort’s signature entry identity, comprehensive wayfinding system, and custom placemaking elements, delivered on schedule and within the client’s budget. Transportation is on your own.
Friday, April 10, 2026
10 AM-12 PM
Curated for designers, join an exclusive walkthrough of the ISA Sign Expo show floor designed for experience and EGD designers, planners, and clients. Gain insider access to leading fabricators, suppliers, and manufacturers, explore live demos and new materials, and discover vetted partners who can bring your next project to life.
Space is limited for this guided, behind-the-scenes experience.
SEGD are designers of experiences connecting people to place. SEGD is a multidisciplinary community collectively shaping the future of experience design. From architects and graphic designers to technologists and educators, our members work collaboratively to create inclusive, engaging, and meaningful environments.
As a 501(c)(3) non-profit organization, SEGD is dedicated to educating, connecting, inspiring, and advocating for the advancement of design practices that enrich the human experience.
