7:30 AM–5:00 PM | S220B-F
Attendee & Exhibitor Registration
8:00 AM–12:00 PM | Level 3
Education Sessions
(View Detailed Schedule)
9:00 AM–12:00 PM | S322
SRF Scholars/Designer/Sign Company Workshop
9:30 AM | Level 2 Lobby
Trade Show Floor Opening Ceremony!
9:30 AM–5:00 PM | Trade Show Floor, Level 1
Trade Show Floor Open
10:30 AM–11:30 AM | The Hub, Booth 2559
Spark Session: Company Culture Talk: What's Shifting and Why (FREE)
10:45 AM–11:15 AM | Learning Lounge, Booth 571
The Future of the Poster: Beyond Paper with E Ink Digital Posters (Presented by AUO & REACH) (FREE)
11:30 AM–11:45 AM | NextGen Tech Zone, Booth 571
AI for Marketing: Get More Customers Without More Hours (FREE)
11:30 AM–12:30 PM | Sign Shop Spectacular, Booth 125
Principal Industries Presents: FlexiBRITE G2 Contest: Cut, Cap, Connect! (FREE)
12:15 PM–12:45 PM | Learning Lounge, Booth 571
Raising the Bar: Reimagining Software from the Ground Up (Presented by SquareCoil) (FREE)
12:30 PM–2:30 PM
SEGD Tour: Fabrication Shop Tour
SEGD Tour: Wayfinding + Placemaking Tour
SEGD Tour: Entertainment Experience Tour
(More Info)
1:00 PM–1:15 PM | NextGen Tech Zone, Booth 571
How the U.S. Supreme Court Could Disrupt Your AI Design Plans (FREE)
1:00 PM–4:30 PM | S320E-G
ISA INSTALL: Signs & Service
1:30 PM–2:30 PM | The Hub, Booth 2559
Spark Session: Onboarding Talk: Getting New Hires Up to Speed (FREE)
1:45–2:15 PM | Learning Lounge, Booth 571
Exploring On-Site Evaluations for Electric Signs (Presented by UL Solutions) (FREE)
2:30 PM–2:45 PM | NextGen Tech Zone, Booth 571
Emerging Technologies in the Sign Industry (FREE)
2:30 PM–3:00 PM | Learning Lounge, Booth 571
Where Signs Meet Shade (Presented by Professional Awning Manufacturers Association) (FREE)
3:00 PM–4:00 PM | The Hub, Booth 2559
Spark Session: JabberYak Interest Groups: Outdoor Enthusiasts, Music & Concerts, Animal Lovers (FREE)
3:15 PM–3:45 PM | Learning Lounge, Booth 571
I Want to Sell Digital Signage, But… (Presented by Spectacular Media) (FREE)
3:30 PM–5:00 PM | S310E
MSSA Mix & Mingle
3:30 PM–5:30 PM
SEGD Tour: Fabrication Shop Tour
SEGD Tour: Wayfinding + Placemaking Tour
SEGD Tour: Entertainment Experience Tour
(More Info)
4:00 PM–6:00 PM | Champions Gate Room, Hilton
SAC/ACE Canada Night
5:30 PM–7:00 PM
Distinguished Service Award (Invite-Only)
5:30 PM-7:30 PM
SRF Presents: Behind the Tee, A Topgolf Design Tour
SRF Presents: Smart Signage & City Design Tour at Lake Nona
(More Info)
7:30 AM–5:00 PM | S220 B-F
Attendee & Exhibitor Registration
8 AM–10:30 AM | Level 3
Education Sessions
(View Detailed Schedule)
8:30 AM–9:30 AM | S230AB
PAMA | ISA Networking Hour (Invite-Only)
8:30 AM–10:30 AM | Meet at Media Room, S220G
Media Breakfast
9:30 AM–5:00 PM | Trade Show Floor, Level 1
Trade Show Floor Open
10:30 AM–10:45 AM | NextGen Tech Zone, Booth 271
Top 5 Learnings on What Not to Do When Deploying a Digital Signage CMS (FREE)
10:30 AM–11:30 AM | The Hub, Booth 2559
Spark Session: ISA Elite Interest Hour (FREE)
10:30 AM–11:30 AM | Sign Shop Spectacular, Booth 125
Stick With Confidence: LORD® Adhesives (FREE)
10:30 AM–12:00 PM | S322
SRF Scholars Follow-Up Session
10:45 AM–11:15 AM | Learning Lounge, Booth 571
Colors and Controls: Master the NEW FX (Presented by Principal Industries) (FREE)
11:00 AM–12:30 PM | S330A-F
Community Roundtables (FREE)
CEOs
Designers
Project Managers
Sales
Small Business Owners
11:30 AM–12:15 PM | Learning Lounge, Booth 571
Emerging LED Technologies and the Sign Industry (Presented by Digital Signage Federation) (FREE)
11:30 AM–11:45 AM | NextGen Tech Zone, Booth 271
The Real Value of Design in an Artificially Intelligent World (FREE)
11:30 AM–12:30 PM | Sign Shop Spectacular, Booth 125
Principal Industries Presents: FlexiBRITE G2 Contest: Cut, Cap, Connect! (FREE)
11:45 AM–12:45 PM | Sign Shop Spectacular, Booth 125
Clarke Systems Presents: Sign Masters – ADA Edition (FREE)
12 PM–1 PM | S322
SRF Scholars Lunch
12:30 PM–1:15 PM | Learning Lounge, Booth 571
AI Advancements in Digital Signage Content and Network Management (Presented by SageNet) (FREE)
1 PM–1:15 PM | NextGen Tech Zone, Booth 271
How the U.S. Supreme Court Could Disrupt Your AI Design Plans (FREE)
1 PM–2 PM | Sign Shop Spectacular, Booth 125
Matthews Paint Technical Showdown (FREE)
1 PM–5 PM | S331AB
SEGD Business and Leadership Bootcamp
1 PM–5 PM | S322
SRF Scholars: Planning for Sign Code Success
1:30 PM–2:30 PM | The Hub, Booth 2559
Spark Session: Succession Talk: Planning for What's Next (FREE)
1:45 PM–2 PM | NextGen Tech Zone, Booth 271
AI Influence on Digital Content and Sign Management (FREE)
1:45 PM–2:15 PM | Learning Lounge, Booth 571
Viable Verticals for Print Business Success (Presented by Print Media Centr) (FREE)
2:30 PM–2:45 PM | NextGen Tech Zone, Booth 271
AI Doesn't Have to Be Scary: Practical Tips for Sign Companies (FREE)
2:30 PM–3:30 PM | Sign Shop Spectacular, Booth 125
Principal Industries Presents: RGBW Wiring Challenge: Can You Wire It? (FREE)
2:30 PM–4 PM | S330EF
Women Leading the Industry (WLI)
3 PM–4 PM | The Hub, Booth 2559
Spark Session: JabberYak Interest Groups: Travel, Foodies, Cooking & Baking, Books, Cars (FREE)
3 PM–4 PM | Learning Lounge, Booth 571
Best of Wide Format Awards (Presented by Big Picture) (FREE)
3:30 PM–3:45 PM | NextGen Tech Zone, Booth 271
Sell Smarter with AI: Faster Quotes, Better Proposals, Stronger Follow-Ups (FREE)
4 PM–5 PM | Learning Lounge, Booth 571
Women in Signs Awards (Presented by Signs of the Times) (FREE)
5:30 PM–6:30 PM | Live! at the Pointe Orlando
ISA Rocks Pre-Party Access (Invite-Only)
6:30 PM–9 PM | Live! at the Pointe Orlando
ISA Rocks (Sponsored by Roland)
9:30 AM–10:30 AM | Level 3
Education Sessions
(View Detailed Schedule)
NEW HOURS: 9:30 AM–3:30 PM | Trade Show Floor, Level 1
Exhibit Hall Open
10:00 AM–12:00 PM
SEGD Tour Experiences: Meet Your Makers Tour
(More Info)
10:30 AM–11:30 AM | The Hub, Booth 2559
Spark Session: Permit/Code Compliance Support Group (FREE)
11:00 AM–12:00 PM | Sign Shop Spectacular, Booth 125
Principal Industries Presents: Layout Challenge: Easy Like Sunday Morning (FREE)
11:00 AM–12:30 PM | S330A-F
SRF Peer Groups (FREE)
AI / Emerging Technology
New Business Owners
Sign Buyers
11:00 AM–11:15 AM | NextGen TechZone, Booth 271
Run a More Efficient Business with AI (Without Risking Your Data) (FREE)
12:30 PM–12:45 PM | NextGen TechZone, Booth 271
Digital Interactive Technologies in the Outdoor Signage Industry (FREE)
1:00 PM–2:00 PM | Sign Shop Spectacular, Booth 125
Trotec Laser Presents: The Print-to-Cut Advantage: Faster, Smarter Sign Production (FREE)
1:00 PM–2:30 PM | S331CD
Small Business B(AI)sics, from the U.S. Chamber of Commerce Foundation and CO—
1:30 PM–2:30 PM | The Hub, Booth 2559
Spark Session: Let's Talk AI (FREE)
2:15 PM–3:15 PM | Sign Shop Spectacular, Booth 125
Trimcap Speed & Precision Challenge (Presented by Palram & Jewelite by VIDON) (FREE)
