FAQs

Frequently Asked Questions

ISA International Sign Expo 2026 is a trade show for sign, graphics, and visual communications professionals. This FAQ covers dates, location, registration, hours, travel, accessibility, and international visa support. If you have a question that is not answered below, ask Specs, ISA’s curious, quick-witted knowledge assistant or contact info@signs.org.

General

ISA International Sign Expo is the leading annual trade show produced by the International Sign Association for the sign, graphics, and visual communications industry. The event features a large trade show floor, education sessions, workshops, and networking opportunities for professionals across the sign and graphics supply chain.

ISA International Sign Expo 2026® will be held Wednesday–Friday, April 8-10, at the Orange County Convention Center, North/South Building in Orlando, Florida. Pre-conference sessions will take place on Tuesday, April 7.

Paid education sessions, workshops, Women Leading the Industry (WLI), SEGD bootcamps, and ISA INSTALL: Mix & Mingle will take place in the South Concourse, Level 3. 

Attendee and Exhibitor Registration, Coat & Bag Check, ISA INSTALL: Signs & Service, ISA INSTALL: Wide Format Graphics, the National Sign Company Forum, and the trade show floor entrances will be in the South Concourse, Level 2. 

ISA Sign Expo is designed for professionals working in the sign, graphics, and visual communications industry. This includes sign company owners and employees, graphic designers, printers, installers, fabricators, manufacturers, distributors, and suppliers, as well as brand and marketing professionals responsible for signage and visual displays.

The International Sign Association (ISA) is a membership organization of manufacturers, users, and suppliers of on-premise signs and other visual communications systems. ISA is devoted to supporting, promoting and improving the sign, graphics and visual communications industry through government advocacy, education and training programs, technical resources, stakeholder outreach and industry networking events, like ISA Sign Expo.

No, you do not have to be an ISA member to attend ISA Sign Expo. The event is open to both ISA members and non-members. ISA members receive exclusive member-only registration discounts, including a free trade show pass and other benefits.

ISA Sign Expo covers a wide range of topics relevant to the sign, graphics, and visual communications industry. Topics include signage design and production, digital printing, installation and fabrication, materials and substrates, software and automation, business management, marketing, sales, and emerging trends in sign technology. Content is designed for professionals at different experience levels, from technical and production-focused roles to business and management positions.

ISA Sign Expo’s education opportunities will be led by industry experts and are designed for a range of experience levels. Some highlights of these opportunities include:

  • A variety of education sessions and workshops designed for sign, graphics, and visual communications professionals. Both education sessions and workshops require advanced registration so be sure to add these opportunities to your registration.
  • Community roundtables offer peer-to-peer networking and learning opportunities.
  • The Learning Lounge hosts 30-minute sessions offering high-level takeaways to grow your sign and graphics business.
  • Take advantage of professional development opportunities that deepen skills, strengthen leadership and showcases the innovation driving the experiential and signage industries hosted by SEGD.
  • Participate in hands on demos at the Demo Depot and join the Never Stop Learning Contest located at The Wrap Experience™ area.

ISA Sign Expo 2026 is the place to connect with sign and graphics industry leaders to share strategies and spark growth. Networking opportunities will abound at ISA Sign Expo 2026, including:

  • ISA ROCKS! This is THE Industry Party of the year and always sells out. Add this networking experience when you register.
  • Women are invited to network and connect with other women at Women Leading the Industry session. Be inspired by other women and the provocative and energizing keynote.
  • Three ISA INSTALL events will connect national sign companies with local installers who have expertise in various specialties. Separate registration is required for ISA INSTALL events.
  • Connect with ISA Elite members and connect with young professionals from the industry.
  • Network on the links at the 2026 ISA Golf Tournament Presented by Southern States Sign Association. Register for this event when you register for ISA Sign Expo.

The full schedule for ISA Sign Expo, including education sessions, workshops, special events, and trade show hours, is available on the official event website. The schedule is updated regularly as new sessions and events are added.

  • 2027: Las Vegas, NV
    Mandalay Bay Convention Center
    Expo: Wednesday, March 31 – Friday, April 2
    Pre-Conference: Tuesday, March 30
  • 2028: Orlando, FL
    Orange County Convention Center
    Expo: Wednesday, April 19 – Friday, April 21
    Pre-Conference: Tuesday, April 18
  • 2029: Las Vegas, NV
    Mandalay Bay Convention Center
    Expo: Wednesday, April 4- Friday, April 6
    Pre-Conference: Tuesday, April 3
  • 2030: Orlando, FL
    Orange County Convention Center
    Expo: Wednesday, April 10 – Friday, April 12
    Pre-Conference: Tuesday, April 9


*Dates and locations are subject to change.

Registration Information

You can register for ISA Sign Expo online through the official event registration website.

Registration is available for the trade show, education sessions, workshops, and special events. After registering, you’ll receive a confirmation email.

ISA Sign Expo registration pricing varies by education package, session type, and membership status. Trade show-only passes and education packages are available. View all pricing info here.

Register now for ISA Sign Expo to access the trade show, education sessions, special events, and more.

Registration inclusions vary by registration type, with trade show access included and education or special events available separately.

There is no deadline to register for ISA Sign Expo, though popular events may sell out. Trade show passes and select events may have increased prices when purchased on-site. Pricing details and deadlines can be found here and on the official registration site.

After registering for ISA Sign Expo, you will receive a confirmation email. Badges can be picked up on-site at the registration desks, located on Level 2 in 220B-F.

Please contact us at info@signs.org with any additional questions or concerns.

Travel, Hotel, and Transportation

Attendees are encouraged to stay at official ISA Sign Expo hotels near the Orange County Convention Center. ISA’s official hotel partner, onPeak, offers discounted room blocks with flexible booking and cancellation options, and booking early is recommended for the best availability. ISA does not endorse third-party housing companies, so it is safest to book through the official hotel provider.

Booking through ISA’s official hotel partner, onPeak, ensures access to negotiated rates, flexible policies, and protection from unauthorized housing operators. 

Yes. The deadline for discounted hotel rates through onPeak has been extended to March 17, 2026. Book your hotel room before this date to save.

Complimentary shuttle service will be available between official hotels and the Orange County Convention Center from Tuesday, April 7 through Friday, April 10, 2026. A shuttle map is available for you to plan your shuttle service.

Shuttle Schedule

  • Tuesday, April 7: 7:00 am – 6:00 pm Last bus departs at 5:45 pm
  • Wednesday, April 8: 7:00 am – 6:00 pm Last bus departs at 5:45 pm
  • Thursday, April 9: 7:00 am – 6:00 pm Last bus departs at 5:45 pm
  • Friday, April 10: 8:00 am – 5:00 pm Last bus departs at 4:45 pm

Parking is available in the South Lot, adjacent to the South Building of the Orange County Convention Center. Overnight parking is not allowed. View the parking map of the Orange County Convention Center.

The parking rates are $20 plus tax per standard vehicle and $40 plus tax for oversized vehicles. The Orange County Convention Center is cashless and accepts Visa, Master Card, American Express, Discover, Apple Pay and Google Pay. If you would like a receipt for your parking transaction, please visit https://receiptdownload.com/.

Most foreign nationals require a U.S. visa to attend ISA Sign Expo 2026. You must complete your event registration to request a Letter of Invitation, which you include in your visa application. Begin the process early, submit your application to the appropriate U.S. Embassy or Consulate, and use event materials to support your application. More detailed instructions are available on our travel webpage.

Yes. ISA Sign Expo offers exclusive travel discounts for attendees through select airline partners. Delta Air Lines and United Airlines provide discounted flight options when you use their designated booking codes or reservation numbers for ISA Sign Expo 2026 travel.

Accessibility

Scootaround is accepting reservations for mobility equipment at ISA International Sign Expo 2026. Mobility equipment will be available for pick up at the Orange County Convention Center, South Building, by the Level 2 FedEx Office.

Reservations for equipment are highly encouraged can be made either online at https://scootaround.com/en/signexpo or by calling Scootaround's toll-free number at 888-441-7575.

Yes, there is a Wellness Room which provides a private space for nursing mothers to pump or breastfeed. The Wellness Room is located on Level 2, adjacent to room S211.

For additional accommodations, please contact info@signs.org.