Redefining leadership in the sign industry, Women Leading the Industry is where professional growth meets intentional community. This high-impact program provides a dedicated space for networking, mentorship, and practical strategies to help women excel in the sign, graphics, and visual communications industry.
We’ve been told for years that the secret to innovation is to “think outside the box.” But what if that’s exactly what’s holding us back?
In this provocative and energizing keynote, bestselling author and innovation strategist Sheri Jacobs flips the script on everything we think we know about creativity. She introduces a bold new approach: Innovation doesn’t require unlimited freedom—it thrives within clear boundaries. Boundaries aren’t barriers. They’re the launchpads for smarter risk-taking, faster progress, and bold new ideas.
Blending vivid storytelling, original research, and real-world insights from leaders and organizations across industries, Sheri brings to life the surprising truth: when people know the edges, they go further. Drawing from her powerful “playground” story—where a simple fence unlocked a wave of exploration—she invites leaders to redefine failure, rethink constraints, and create a culture where experimentation becomes second nature.
Whether you're leading a team, driving transformation, or simply sparking new thinking, this keynote will leave you with a powerful lens on innovation and a practical toolkit to turn bold ideas into reality.
No matter the industry, organizations are all asking the same question: “How do we stay relevant, innovative, and connected to the people we serve?”
Sheri Jacobs has spent her career helping organizations answer that question. She's a best-selling author, entrepreneur, and data-influenced strategist who has worked with more than 300 organizations to uncover what truly drives engagement, loyalty, and growth.
As the founder of Avenue M, she has collected over a million data points across industries-from healthcare and education to finance, technology, and beyond-helping organizations turn insights into action.
She's also the author of three best-selling books, including The Unexpected Power of Boundaries: Rethinking the Rules, Risks, and Real Drivers of Innovation.
But her perspective isn't just shaped by data-it's enriched by her creativity and passion. She's an award-winning wildlife photographer who has traveled to all seven continents, capturing moments from polar bears in the Arctic to elephants in Zambia.
Member
$180
Non-Member
$240
