ISA Sign Expo 2024
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Bootcamps & Pre-Conference Workshops

Jumpstart your ISA Sign Expo experience with a Bootcamp or Pre-Conference Workshop!

There are two types of Pre-Conference Workshops – full-day and half-day – each designed to grow your business and expand your industry knowledge through in-depth discussions, real-life examples, and best practices. ISA Sign Expo workshops are led by topic-area experts, each with more than 15 years of experience. They'll share their top tips, in an interactive classroom style environment, where you can ask questions and network with fellow professionals.

Make It Happen bootcamps on topics including sales and illuminated signage will be held throughout the show. These bootcamps and the pre-conference workshops are great for beginners looking to enter the industry or industry pros who need a refresher or want to learn a new skill! 

Pre-Conference Workshops & Bootcamps

More info coming soon.

Business Bootcamp for Wrap Professionals by Avery Dennison
Full Day | 8:00 AM - 5:00 PM

It's one thing to know how to wrap, it's another to know how to run a business.  The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met. The Business Bootcamp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Bootcamp is entirely geared to create clear communication channels and facilitate growth both short and long term by streamlining workflow and increasing profits.

Justin Pate, The Wrap Institute, Owner
John Duever, WrapIQ, CEO/Founder

Register

Digital Signage Workshop by Sign Builder Illustrated – Combatting Codes & Regulations
Half Day | 1:00 PM-5:00 PM

For sign shops, outdoor digital signage projects can represent a lucrative profit opportunity. However this technology can change very quickly. This is leading many sign professionals to find out that communities and planning officials can prove a roadblock to their installation through the drafting and implementation of unreasonable codes and regulations based off personal aesthetics and interpretations. This half-day workshop will feature a mix of sign industry officials, digital signage specialists, and sign shop owners as they discuss their advice and their stories related to the planning and permitting for digital signage installs, as well as how to work with communities to come up with sensible code-and-regulatory solutions. Attendees will also be strongly encouraged to interact with our guests to network and workshop together their concerns in this field.
1:00 PM - The Secret Sauce - How to Increase EMC Sales Volume // Presenter: Brandon Meyer, Owner, Smart Signs

2:00 PM - The ‘States’ of Sign Code and Permitting—Local, Regional, and National // Presenter: Deacon Wardlow, Vantage LED
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3:00 PM - BREAK
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3:15 PM - Digital Sign Project: Conversation with a Sign Shop // Host: Jeff Wooten, Editor, Sign Builder Illustrated, Guest: Jeff Young, YESCO
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3:45 PM - Trends in Permitting and Regulating EMCs // Presenter: David Hickey, Vice President of Government Affairs, ISA
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4:45 PM - Concluding Remarks
Register

Make It Happen Signage Pre-Conference Bootcamp
Full Day | 9:00 AM-4:00 PM

The Signage Bootcamp workshop brings together corporations, companies and individuals to learn, discuss and share knowledge and ideas to benefit their businesses. The course is suitable for business owners, estimators, project managers, sales, marketing and graphic designers. The workshop is designed to support those of all levels in their careers. Since 2017 we have welcomed new starters to the industry as well as experienced signage professionals at all stages of their careers.

The full day workshop includes demonstrations, materials and techniques put together in a unique format to provide a comprehensive overview.

The Benefits:
- Enhanced information encourages a more enthused workforce
- Identify and explore new upselling and sales opportunities
- Improve identification skills (eg the right materials for the project)
- Reduce costly and avoidable mistakes

Products Covered:
- Flat cut materials
- Sign trays and stencil cut signage
- Built up and illuminated letters
- Totems and CE Certification
- New products to the industry

Speakers:
Sam Armstrong, President, Make It Happen
Mike Lev, VP of Industry Relations & Innovation, Harbinger Sign
Wendy Graves, President, inSIGNia Wholesale

Register

Make It Happen Bootcamps

Make It Happen Sales Bootcamp – On the Frontline
Half Day (Wednesday)
8:30 AM-12:30 PM

This half-day On the Frontline workshop is about SELLING! The focus is to encourage all sales related staff to improve their relationship skills with their clients and their peers. This course will help your workforce to develop better working systems and relationships with existing customers and increase loyalty by encouraging repeat business.

The Benefits:
- Improve relationship building skills
- Explore client retention ideas
- Identify new client potential
- Understand the value of empathy
- Time Management!

Speakers:
Sam Armstrong, President, Make It Happen
Mike Lev, VP of Industry Relations & Innovation, Harbinger Sign
Wendy Gaves, President, inSIGNia Wholesale

Register

Make It Happen Signage
Bootcamp – Illuminated Signage
Half Day (Thursday)
1:00 PM-5:00 PM

This half-day program is an element of the full Signage Bootcamp workshop and includes demonstrations, materials and techniques, which focus on illuminated signs.

The Benefits:
- Enhanced information encourages a more enthused workforce
- Identify and explore new upselling and sales opportunities
- Improve identification skills (eg the right materials for the project)
- Reduce costly and avoidable mistakes

Products Covered:
- Sign trays and stencil cut signage
- Flex face signage
- Built up and illuminated letters
- Mounting letters to glass
- Problem Solving

Speakers:
Sam Armstrong, President, Make It Happen
Mike Lev, VP of Industry Relations & Innovation, Harbinger Sign
Wendy Gaves, President, inSIGNia Wholesale

Register

Pricing

  • Member: $450
  • Non-Member: $600
 

The individual education package includes a free trade show pass and access to all available recordings.

  • Member: $1,400
  • Non-Member: $2,500
 
The company package includes a free trade show pass and access to all available recordings for each participating employee.
  • Member: $250
  • Non-Member: $350
  • Member: $350
  • Non-Member: $450
  • Member: $250
  • Non-Member: $350
  • Member: $350 
  • Non-Member: $450

Registration for Education opens in early 2024!

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