Pre-Conference Workshops

Pre-Conference Workshops 2018-02-20T21:54:19+00:00

NEW: Pre-Conference Workshops

Dive deep into discovering the best strategies in selling wide format print to new customers, or choose to learn critical skills in running and managing a business at the executive level in our new pre-conference, workshops at ISA Sign Expo 2018. Held on Wednesday, March 21, 2018, these all-day workshops allow attendees to dig their heels into hot topics that will boost your bottom line and make your company more profitable and efficient. Read below for more information on each pre-conference workshop — registration for education sessions and workshops will be available in early 2018.

Executive Boot Camp
Wednesday, March 21, 2018
8:30 a.m. – 4:00 p.m.

The sign, graphic and visual communications industry presents business owners with a unique set of challenges. For any business to thrive, grow and remain profitable, its leaders must master crucial skills in management and leadership; financial acumen; change management; and organizational performance. This one-day workshop produced by Florida State University College of Business will engage and immerse participants in executive-level business best practices to walk away with the knowledge and tools to transform your business.

Registration for this incredible Pre-Conference Workshop is very limited – only 30 seats remaining! Register today so you don't miss out on this educational opportunity.

SalesPro: Print (Wide Format & Digital)
Wednesday, March 21, 2018
12:30 p.m. – 4:00 p.m.

Wide format is exploding and with it, the opportunities for profitable sales…if you know what you are doing. The SalesPro: Print (Wide Format & Digital) workshop, produced by Idealliance, will provide you everything you need to know about how to sell wide format print to new customers, while delivering comprehensive and creative solutions for your existing customer base. Learn how to identify the wide format print buyer, understand the different vertical markets, how to position it properly, create an effective marketing strategy and sell the product at your price while building a portfolio of repeat orders. This workshop is designed to help you become successful, fast, and you will leave with a professional certification of course completion which will help you elevate your professional development and take your skills and knowledge to the next level. Register today!

The National Sign Research & Education Conference

Wednesday, March 21, 2018
1:00 p.m. – 5:00 p.m.
Orange County Convention Center
Orlando, Florida

Co-located with ISA Sign Expo, the National Sign Research & Education Conference (NSREC) is a groundbreaking event which allows top tier academics & graduate students in urban planning, architecture, engineering, law, lighting science, marketing, and design to delve into science of sign design, conspicuity, and placement and then present their findings in an engaging manner. Register today at