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Filling in the Gaps with Comprehensive Education

ISA Sign Expo education

ISA International Sign Expo 2023 offers plenty of opportunities to fill in holes. Maybe it’s a question about a specific piece of equipment. Ask one of the hundreds of exhibitors there. Or maybe there is a gap in your company that is hindering your business. Find the solution in one of the many learning opportunities on the trade show floor, in classrooms and in day-long workshops. 

The event kicks off April 11 with pre-conference workshops, featuring day-long and half-day intensives targeting specific areas.  

  • Digital Signage Workshop presented by Sign Builder Illustrated looks at codes and regulatory issues related to this lucrative line of business. SBI’s Jeff Wooten is joined by ISA’s David Hickey, Deacon Wardlow of Vantage LED and Brandon Meyer of Smart Signs to discuss how to work with local communities on reasonable sign codes.  
  • Make It Happen Signage Pre-Conference workshop, led by Sam Armstrong of Make It Happen, Mike Lev of Harbinger Signs and Wendy Graves of inSIGNia Wholesale, includes demonstrations, products and techniques in a comprehensive overview of the industry.  
  • Make It Happen continues with two other bootcamps on Thursday, one focused on selling and the other on illuminated signage. They can be purchased in conjunction with or separate from the pre-conference Make It Happen workshops. 

Throughout ISA Sign Expo 2023, education sessions offer insights into a variety of topics aimed at everyone from executives and leaders to those new to the sign industry. There are also tracks specific to job functions like marketing, design, manufacturing and sales.  

Learning happens on the trade show floor as well, with 30-minute sessions that tackle tough business issues and showcases of products and services available at the event.  

With dozens of educational opportunities available throughout ISA Sign Expo, it’s clear that business-building knowledge is there for the taking.