Schedule

Subject to change.

Monday, April 21

Exhibitor Registration
12:00 PM – 5:00 PM

Tuesday, April 22 (Pre-Conference)

Attendee & Exhibitor Registration
7:30 AM – 5:00 PM

Pre-Conference Workshops & Bootcamps
9:00 AM – 5:00 PM

ISA INSTALL: Signs & Service
1:00 PM – 4:30 PM

ISA | WSSC Golf Tournament
1:00 PM

SEGD Optional Tours
Branded Experience Tour: Fontainebleau – Redefining Brand Identity

Digital Experience Tour: The Arte Museum – Eternal Nature Tour
Placemaking Tour: Design Destinations – Bellagio and Cosmopolitan
2:00 PM – 4:00 PM

National Sign Company Executive Forum (Invitation Only)
Thought Leadership Roundtables and Happy Hour
2:30 PM – 5:00 PM

ISA Board of Directors Meeting
4:15 PM – 5:30 PM

ISA INSTALL: Mix & Mingle
5:00 PM – 6:30 PM

SRF Presents: Iconic Vintage Neon Sign Tour
5:30 PM – 7:00 PM

Wednesday, April 23

Attendee & Exhibitor Registration
7:30 AM – 5:00 PM

Make It Happen Signage Academy Bootcamps
8:30 AM – 5:00 PM

SEGD Event: Wayfinding + Placemaking
8:30 AM – 5:00 PM

ISA Sign Expo Merch Store
9:00 AM – 5:00 PM

ISA Sign Expo 2025 Trade Show Floor Opening Ceremony
9:30 AM

Trade Show Floor Open
9:30 AM – 5:00 PM

ISA INSTALL: Wide Format Graphics
10:00 AM – 12:00 PM

ISA & SRF Education Sessions
10:00 AM – 4:00 PM

ISA INSTALL: Signs & Service
1:00 PM – 4:30 PM

MSSA Mix & Mingle
3:30 PM – 5:00 PM

SAC/ACE Canada Night
4:00 PM – 6:00 PM

International Panel & Happy Hour: Building Successful Relationships with U.S. Sign Companies
4:30 PM – 6:00 PM

Thursday, April 24

Attendee & Exhibitor Registration
8:00 AM – 5:00 PM

Make It Happen Signage Academy Bootcamps
8:30 AM – 5:00 PM

SEGD Event: Branded Environments
8:30 AM – 5:00 PM

ISA Sign Expo Merch Store
9:00 AM – 5:00 PM

Trade Show Floor Open
9:30 AM – 5:00 PM

Member Morning Mixer (Sponsored by Watchfire)
9:30 AM to 11:00 AM

ISA & SRF Education Sessions
9:00 AM – 5:00 PM

Women Leading the Industry (WLI) Presents: Be an Influential Communicator When You C.H.A.T. Like a Leader 
2:00 PM – 4:00 PM

Electrical Codes Forum
2:00 PM – 4:00 PM

SRF Presents: Iconic Vintage Neon Sign Tour
5:30 PM – 7:00 PM

ISA Rocks!: THE Industry Party (Sponsored by Roland)
6:00 PM – 8:30 PM
Physical ticket required!

SRF Presents: Iconic Vintage Neon Sign Tour
8:00 PM – 10:00 PM

Friday, April 25

Make It Happen Signage Academy Bootcamp
8:30 AM – 12:30 PM

Attendee & Exhibitor Registration
9:00 AM – 2:00 PM

Community Roundtables
10:00 AM

Trade Show Floor Open
10:00 AM – 4:00 PM

ISA Sign Expo Merch Store
10:00 AM – 4:00 PM