There are two types of Pre-Conference Workshops – full-day and half-day – each designed to grow your business and expand your industry knowledge through in-depth discussions, real-life examples, and best practices. ISA Sign Expo workshops are led by topic-area experts, each with more than 15 years of experience. They'll share their top tips, in an interactive classroom style environment, where you can ask questions and network with fellow professionals.
Make It Happen bootcamps on topics including sales and illuminated signage will be held throughout the show. These bootcamps and the pre-conference workshops are great for beginners looking to enter the industry or industry pros who need a refresher or want to learn a new skill!
Tuesday, April 9 | 9:00 AM – 4:00 PM
WHO IS THE WORKSHOP FOR?
The Signage Bootcamp workshop brings together corporations, companies and individuals to learn, discuss and share knowledge and ideas to benefit their business. The course is suitable for business owners, estimators, project managers, sales, marketing and graphic designers.
The workshop is designed to support those of all levels in their careers, not just new starters. The workshop includes demonstrations, materials, hints, tips and upsell opportunities.
THE BENEFITS
Up-to-date knowledge of new and existing products available, ideas to enhance and improve upsell opportunities, sharing of strategies and best practices are just some of the benefits.
WHAT IS COVERED?
• Flat cut materials
• Sign trays and stencil cut signage
• Built up and illuminated letters
• Monuments and UL Certification
• New products to the industry
Business Bootcamp for Wrap Professionals by Avery Dennison (Full Day)Tuesday, April 9 | 9:00 AM – 5:00 PM
It's one thing to know how to wrap, it's another to know how to run a business. The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met.
The Business Bootcamp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Bootcamp is entirely geared to create clear communication channels and facilitate growth both short and long term by streamlining workflow and increasing profits.
Wednesday, April 10 | 1:00 PM – 5:00 PM
On the Frontline is suitable for Business owners, Sales, Estimators and Project Managers who want to enhance and improve relationships with their clients. The workshop is designed to support those who are new to the industry as well as established professionals and companies. The half day program allows attendees to step back and ask: Do we really know what our client needs and the budget available? Are we providing them with our best advice and support? Do they understand the true value of the investment made and the importance of marketing their brand through the graphics and signage supplied? The key fact is that we all wish to portray quality.
THE BENEFITS
Acquiring new customers is important, but retaining existing customers is gold. This course will help delegates to develop better relationships with existing customers, with the goal of retaining loyalty and driving repeat business.
WHAT IS COVERED?
• How to increase sales turnover
• Increase profits
• Improve efficiency
• Create better communication
• Improve relationships
• Become the consultant
• Time management
Half-Day Options:
Thursday, April 11 | 1:00 PM – 5:00 PM
Friday, April 12 | 9:00 AM – 1:00 PM
WHO IS THE WORKSHOP FOR?
The Illuminated Signage Bootcamp workshop brings corporations, companies and individuals together to learn, discuss and share knowledge and ideas to benefit their business. The course is suitable for business owners, estimators, project managers, sales, marketing and graphic designers.
The workshop is designed to support those of all levels in their careers, not just new starters. We include demonstrations of materials, styles of illuminated signage, hints, tips and upsell opportunities, in an educational, inspiring and FUN environment!
THE BENEFITS
Up-to-date knowledge of products available, ideas to enhance and improve upsell opportunities. Delegates leave enthused and inspired to implement what they have gained from the workshop.
WHAT IS COVERED?
• Router cut and acrylic-backed signage
• Illuminated letter style options
• Flex Faces
• Pylons and UL Certification
• New products to the industry
NOTE: The half day workshop is a section of the full day Signage Bootcamp.
The individual education package includes a free trade show pass and access to all available recordings.
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